I am a highly skilled, effective graphic designer with over 30 years experience in art direction, photography and design within the retail fashion industry.
I specialise in creating innovative and engaging visuals and designs that focus on effective delivery of client objectives that boldly stand out above others. I have a proven track record of driving successful projects which have effectively served large brands such as Jacamo, Dunelm, Tesco, Simply Be, JD Williams, Harrods, Very and The Co-Operative Group. I also provide creative solutions for many other smaller businesses and brands including local schools and councils.
In conjunction with my design skills I’m also a very experienced art director. Throughout my 30 years experience within the industry I’ve planned, organised and successfully directed many fashion photographic shoots in various UK locations and worldwide.
I'm an enthusiastic designer and strategist with a strong eye for detail and typography. My work ethic provides efficient hands-on involvement on all levels of the creative process from concept through design and development to final delivery.