Simply Be
Summer Festival Look Book
Location: Palm Springs
Design & Art Direction: Paul Hughes
Photography: Howard Daniels
Styling: Joy Wilson
Hair & Makeup: Maxine Smith
Model: Katie Willcox
Simply Be
White Stripes Look Book
Location: Palm Springs
Design & Art Direction: Paul Hughes
Photography: Howard Daniels
Styling: Joy Wilson
Hair & Makeup: Maxine Smith
Model: Katie Willcox
Logo design for Avalanche Brand and Marketing Solutions. Avalanche deliver meaningful brand experiences to some of the most ambitious companies in the UK.
Simply Be
Sweet Street Look Book
Design & Art Direction: Paul Hughes
Photography: Howard Daniels
Styling: Maria Francolini
Hair & Makeup: Tracey Wilkinson
Model: Joss Corona
Simply Be Home Book
Design: Paul Hughes
Photography: Blink Photo
Brief: To provide a contemporary new look to the existing Home publication.
Simply Be
Summer Magazine
Location: Palm Springs
Design & Art Direction: Paul Hughes
Photography: Howard Daniels
Still Life Photography: Blink Photo
Styling: Joy Wilson
Hair & Makeup: Maxine Smith
Models: Katie Willcox & Riley Ticotin
Logo design, branding and photography for Heathfield Nursery.
For over 30 years, Heathfield Nursery in Plumley have been growing and supplying the best quality plants and produce within the UK
Simply Be
Autumn EDIT
Location: Manchester
Design & Art Direction: Paul Hughes
Photography: Howard Daniels
Still Life Photography: Blink Photo
Styling: Becky Salmon
Hair & Makeup: Victoria Mercer
Model: Riley Ticotin
Simply Be’s latest fashion range for Breast Cancer Now
Digital and print led campaign where every item sold helps to make life-saving research happen, it’s fashion with the power to save lives. 30% of the purchase price gets donated to the Breast Cancer Now charity.
Design & Art Direction: Paul Hughes
Photography: Darren Lennon
Styling: Emma Chandler
Hair & Makeup: Thembi Mkandla
Model: Sonny Turner
Branding and website for local business Louises Childminding
Simply Be
Autumn Look Book
Location: Manchester
Design & Art Direction: Paul Hughes
Photography: Gary Steer
Styling: Becky Salmon
Hair & Makeup: Thembi Mkandla
Model: Lucy Knell
Branding and logo design for Stockport EPC.
Stockport EPC provide energy efficiency services for residential and commercial properties all over the UK.
Concept design for Simply Be’s upcoming premium lingerie range The London Collection.
Brief: To create the brand identity for the Dunelm X Natural History Museum collection. This covered digital animated teaser assets to gain public interest, fully branded NHM website, product packaging, point of sale, look book and social stories.
Throughout my career I’ve art directed many photographic shoots, been lucky enough to travel the world and work along side some amazing creative talent. Here are some highlights of past shoots I’ve art directed.
Photography: André Plessel, Nick Maroudias, Nick Cole, Wayne McGlashan, Philip Blythman, John Owen and Ben Riggot.
The ‘Shoot’ is a personal project I worked on whilst shooting menswear in New York back in the late 90’s. It’s a self indulgent, creative peek behind the scenes of a sporstwear shoot.
Design & Art Direction: Paul Hughes
Photography: André Plessel & Chris Dawes
Styling: Nadia Knoop
Models: Darren Malcom & Chris Dawes
Every month fashion retailer Simply Be shoot a selection of ‘new in’ merchandise. Here’s a small selection of shoots I’ve directed…
My current role is Creative Manager at Dunelm, one of the largest homeware retailers in the UK. Here’s a small selection of creative I’ve produced since joining the company in 2021
